Entry of foreign players in the market (InterContinental Hotels Group is working on setting up 19 Holiday Inn Express Hotels in India. Opportunities: 1. This is how we measure the effectiveness of the pricing techniques. CONCLUSION 1. Strategic Management in a Hotel, 50 pages, 1 appendix Saimaa University of Applied Sciences Business and Culture, Imatra Degree Programme in Tourism Bachelor’s Thesis 2012 Instructor: Samuli Nikkanen, Senior Lecturer, Saimaa University of Applied Sciences The aim of this research was to observe features and factors that affect a hospitality industry organization. Pride Hotels and ITC both make an average of 3 posts a day, while Orange County does not make even a single post on most days and a quick glance through its social profiles clearly shows there is no content strategy in place as well. Alpert, M. I. , 1971. Their prime focus is on providing key facilities that meet the key needs of the customer. How the Ginger chain of hotels plans to go places. Pricing strategies to maximize revenues in the lodging industry. 75|. 95 or Rs. Facilities are minimal compared to other similarly priced unbranded hotels. With this study we intend to find out, to what extent pricing strategy affects value perception and provide a loose set of services that new entrants (of the sector) should bear in mind when formulating a pricing strategy for the budget segment. This would also lend support to the hypothesis that value add services fall short of customer expectations in economy segment. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels, India and their effectiveness’ in order to identify the different pricing method that are implemented by Ginger Hotels and study their differentiating factors with regard to the other players in the hospitality sector. ...SWOT Analysis and Tools 99’’ (Pricing strategies to maximize revenues in the lodging industry, Michael Collins, H. G. Parsa – Hospitality Management 25, 2006). 8. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels, India and their … Competition-driven pricing: A market-driven approach to pricing in which price sare determined by the pricing level at which a targeted market-share level is attained by the firm. However, SWOT has come under criticism recently. It’s a simple but useful framework that helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. Ginger Hotels Name Grade Course Tutor’s Name 25-3-2013 Outline i. In essence, full service up-market hotels tend to use whole dollar pricing while limited-service, economy hotels tend to prefer a pricing strategy of using dollars followed by cents, prices that end with cents such as ‘‘0. Methodology 1. 240 Crore annually. • Demographical situation becomes worse [4] [5] In 2019, IHCL engaged in an asset-light strategy and announced it would sell and lease-back 5 to 10 Ginger Hotels locations. Present in almost all tier 1 cities and quite a few tier 2 cities. 2. , 2004). Overall, women workers were found satisfied with their jobs. Get access to this section to get all the help you need with your essay and educational goals. SWOT analysis: Strengths: . Marketing Management: Analysis, Planning, Implementations, and Control, seventh ed. A variety of Yield Management softwares are also available that are frequently used by global hotel chains. Management Science 40, 999–1020. 5. Almost 75% of the customers were absolutely sure of wanting to pay extra for certain value-add services that they would want at their Ginger. However, value based pricing techniques are hard to implement and implementation becomes only more complex when taking into account cancellations, no shows etc due to advance bookings. Customers were also asked to rate the importance of these services as well as their satisfaction level with these services at Ginger, and whether they would be willing to revisit Ginger. 28. Satisfying a combination of these needs brings value perception to customers. 0 shows that Ginger measures up a little higher than the half-mark of the scale. The move is seen aligned with the ‘Aspiration 2022’ strategy unveiled by its parent, Indian Hotels Company Ltd (IHCL), to become less ownership driven. They also seem to be ready to pay a little extra for such services. But let’s take a step back and look at the people who have to pay these prices. New Delhi: Ginger Hotels, a budget hotel chain of Indian Hotels Company, is undertaking a repositioning exercise in a bid to garner a greater share of the mid market segment. This signing is in line with Ginger’s growth strategy of increasing the brand’s presence in key commercial hubs and state capitals of India. Dynamic pricing helps keep the occupancy rates high. As the pioneer of this analysis, and one of the first strategy theorists Ken Andrew was the first who analyzed the strategy with considering capabilities and resources with the external environment. Other entrants would require innovation to reduce costs in order to compete with the prevailing Ginger prices. Another 15% had doubts about whether they’d like to pay extra or not but only 10% displayed a clear negative response to a customization strategy. 3. Some of these are : 1. Ginger Hotels is a Tata Enterprise, which differentiates itself from the rest of the Tata Group Hotels by being a ‘Smart Basics Hotel’. Overall a very good hotel! tariffs of other identified economy hotels offering a similar set and quality of services – gym, restaurant) 5. Collins, M. , 2006. Most of the responses were in affirmative. Bolen, W. H. , 1982. Season packages 3. These could vary based on the city in which the hotel is located. This affirmative response has been used to quote the average perceived value of different services in the last table of the analysis section. Deepika Rao, Managing Director and Chief Executive Officer, Ginger said, “We are happy to partner with Alka Group of Hotels for the development of a hotel … It is located in Gajapati Nagar.Hotel is rated 3.8 out of 5, which is considered as Good. Prentice-Hall, Englewood Cliffs, NJ. 25. Thus, Ginger needn’t divert large resources at satisfying their customer delight need as there is no demand for that yet. This aspect is brought up in Forbis and Mehta’s economic value to customer (EVC) pricing model. Prentice-Hall, Englewood Cliffs, NJ. 17 / 5. Many international hotels including Sheraton, Hyatt, Radisson, Meridian, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still planning to expand more. Even though the customer is only moderately satisfied with Ginger’s value add services, he is convinced that he is receiving value for money. pdf 36. http://www. MAJOR PLAYERS com/About-Taj/Investor-Relations/pdf/Annual-Report-2010-11. com/2011-06-15/news/29660197_1_budget-hotels-hotel-companies-mid-sized-hotels 32. ttp://www. How to increase your hotel’s occupancy rate. However, this model works on the startup, total life-cycle and post-purchase costs and faces criticism of not necessarily representing the buyer’s perception (Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price, Kenneth N. Thompson and Barbara J. Coe- Pricing strategy and Practice, Vol. Also, the operating staff is minimal. It has 80+ of them in India and 10+ in countries outside India like Singapore, Malaysia, USA, UK, Maldives, etc. Availability of several new markets for expansion. What opportunities can we develop? It can be used as a brainstorming tool, simply so see how you see your business. AmbitionBox has 70 Ginger Hotels reviews submitted by Ginger Hotels employees. REFERENCES i. • Bad transport communication with the port ijhm. The hotel will be designed around the brand's lean luxe philosophy of offering a vibrant, contemporary and seamless hospitality experience to its guests. Research Implication: Insight into pricing strategy of Ginger; its foray into Indian Market and effectiveness of the same. The results provide an important reference for the managing strategies of international tourist hotels. To high quality service overall strategy of ginger hotels the signing of its second hotel in Bhubaneshwar ) | 3 all help. In budget hotels in India ) 37. http: //www an optimal, policy! Come from different countries, travel for different reasons and have a different.... Best way to the travelers of a hotel which does not prove to be provided offers than them.... Meet the key sales driver were in their Case optimization part cost based pricing brand... 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